Recently, marketing SaaS Firm Zhiketong (直客通) announced it closed a CNY 300 million (USD 42 million) Series C round of funding from Sequoia Capital China Fund, Vision+ Capital and CYTSHQ (HengQin) Fund, betting on technology innovation and product portfolio expansions.
Founded in 2014, Zhiketong aims to enable four and five-star hotels as well as famous scenic area to acquire customers and improve retention and expansion. Utilizing “SaaS Transaction System + Service” model, Zhiketong assists partners to build direct-sale store on WeChat. Besides, Zhiketong provides partners with comprehensive service, including digital marketing solutions, consulting and operating service, marketing channels, advertising, comprehensive data analysis and so forth to assist partners optimizing management efficiency, improving quality and efficiency of services and gaining brand awareness.
“We always adhere to the principle of ‘Keep Growing’, focus on multidimensional technology innovation and business development to enables hotels and scenic area acquiring customers with fewer costs and effectively.” the founder and CEO of the company Liu Hua claimed.
Zhiketong’s headquarter locates in Beijing and has more than 40 offices nationwide. Zhiketong has hundreds of technical and marketing service employees and over 80% five-star hotels have chosen Zhiketong as digital marketing solution partner. Zhiketong cooperative hotels’ WeChat store GMV achieved CNY 400 million per month, and several millions of CNY per promotion. The WeChat Fan growth reached hundred million per year and customer repurchase rate is around 40%. Zhiketong’s cooperative partners includes IHG, Ritz Carlton, St Regis, Waldorf Astoria, Park Hyatt, The Luxury Collection, Westin, Rosewood, Marriott, Hilton, Grand Hyatt, Wyndham, Sheraton, Hyatt, Crown Plaza, Indigo, Wanda Hotels and Resorts and so forth.
During 6.18 online shopping festival in 2019, Zhiketong organized and conducted online marketing promotions for over 3,000 hotels and achieved more than CNY 330 million GMV, increased by a remarkable 300% in 2019 vs. 2018.
One-stop digital marketing solution to enlarge hotel’s private traffic pool
With over ten-thousand SaaS Transaction System functions, Zhiketong provides partners with comprehensive digital marketing solutions to acquire customers and improve retention and expansion at different scenarios including before check-in, during stay and after check-out. The functions are divided into four parts including products go online, services go online, marketing go online and payment go online. Besides, Zhiketong could support direct connection between WeChat sore and PMS or CRS system for partners as well as overseas payment and settlement.
Zhiketong will keep devoting to technology innovation and product portfolio expansions to achieve the ultimate goal that improving customer acquiring efficiency for hotels and scenic areas.
About Zhiketong
Founded in 2014, Zhiketong aims to enable four and five-star hotels as well as famous scenic areas to acquire customers and improve retention and expansion. Utilizing “SaaS Transaction System + Service” model, Zhiketong assists partners to build direct-sale store on WeChat. Besides, Zhiketong provides partners with comprehensive service, including digital marketing solutions, consulting and operating service, marketing channels, advertising, comprehensive data analysis and so forth to assist partners optimizing management efficiency, improving quality and efficiency of services and gaining brand awareness.
Zhiketong’s headquarter locates in Beijing and has more than 40 offices nationwide. Zhiketong has hundreds of technical and marketing service employees and over 80% five-star hotels has chosen Zhiketong as digital marketing solution partner. Zhiketong cooperative hotels’ WeChat store GMV achieved 400 million of RMB per month, and several millions of RMB per promotion. The WeChat Fan growth reached hundred million per year and customer repurchase rate is around 40%. Zhiketong’s cooperative partners includes IHG, Ritz Carlton, St Regis, Waldorf Astoria, Park Hyatt, The Luxury Collection, Westin, Rosewood, Marriott, Hilton, Grand Hyatt, Wyndham, Sheraton, Hyatt, Crown Plaza, Indigo, Wanda Hotels and Resorts and so forth.
With powerful and efficient customer acquisition digital marketing ability and result, Zhiketong obtained financing by Sequoia Capital China Fund, IDG Capital, Vision+ Capital, Shunewei, CYTSHQ (HengQin) Fund, Lightspeed China Partners, Gob Partners Capital and awarded as “The Best Smart Hotel Solution Provider”, “China Hotel Marketing Outstanding Innovation Provider” and invited as a guest speaker at ITB China Conference, China Cultural Tourism Zhichuang Roundtable Forum and WeChat Pay Partner Conference. Besides, Zhiketong is Vice President Unit of the Commercial Cooperation Committee in China Hotel Investors Supply-Slide Industry Chain Alliance and obtains ISO27001 certificate and High-tech enterprise certificate, issued jointly by Beijing Science and Technology Commission, Beijing Finance Bureau, Beijing Taxation Bureau.
For more information, please email to [email protected] or via www.zhiketong.cn.
